Even if we ignore the film's shortcomings, box office numbers, and overall success, the response during the Paradise premiere clearly showed how shocked even the star, Nani, was.
He openly admitted it too.But this isn’t just happening with Paradise.It has become a common trend and could affect many other movies in the coming days.
Social media has completely changed the way movies are talked about after they come out.
The kind of negativity we see now is completely different from what used to happen before.
In the past, if a Chiranjeevi movie was coming out, his fans would be negative, but others would still give the film a chance.
The same would happen with a Balakrishna movie.His fans would be critical, but others would wait and watch.But that breathing space is disappearing now.
Today, the second a movie premieres, social media starts looking for flaws.
Except for the star's own fans, almost everyone wants to find something negative to talk about.The reason is simple: negativity gets more attention.
Once a big movie comes out, negative tweets and Instagram posts start coming fast.
One person posts something bad, and others quickly follow.No one wants to miss out on the attention.Once the trend starts, it can go viral really quickly.
Then there are the YouTube reviewers.
They often find negativity more appealing.A balanced review may not get as much attention as one that completely criticizes a film.So they end up searching for flaws and emphasizing them.
This has made the first weekend a huge stress for the film teams.
They know that even a small negative point can spread fast.Often, they avoid opening Instagram for the first few days.
But social media can't be blamed for everything.
If the content is weak, there will always be material for people to criticize.Even paid tweets and bots can’t save a film if the audience doesn’t like it.
The problem gets worse when the makers hold a premiere and raise ticket prices.
We've seen this with Peddi and Toxic, and it happened with Paradise too.The makers might think the price increase is small, but for the audience, the fact that prices went up changes their mindset.
Many viewers go to the theater already feeling like they're paying extra for a star's movie.
They start watching every scene with the mindset of "let’s see what you've got." They have very little patience.
If the movie doesn’t meet expectations, that frustration grows.
A scene that might be ignored normally suddenly becomes a major flaw.A small issue gets blown out of proportion and the negative talk spreads much faster.
This doesn't mean these films are perfect or that social media is to blame for everything.
Films with weak content will always face criticism.But the amount and speed of negativity during the premiere has changed a lot.
Producers who plan to hold a premiere and raise ticket prices need to think carefully before doing so.
They should be sure that their film can handle the intense scrutiny that comes with it.Otherwise, the premiere itself can become the biggest challenge for the movie.
