The team had arranged all the needed approvals for ticket price increases and premiere events well before the release. They were also planning a lot of special showings in Telugu states, where the movie is getting a lot of attention.
Premiere shows started across Andhra Pradesh from 9 PM on Thursday.
However, there was a last-minute problem in Hyderabad because the government order was delayed. This caused big confusion for ticket booking apps and created chaos at some theaters in the city.
Fans of Prabhas got frustrated with the delay in the premiere shows and stormed into theaters, asking the management to start the shows right away.
Unfortunately, the premiere show bookings also started late, making the situation even more confusing.
The situation at Vimal Theatre got worse as a large group of fans gathered outside the theater because there was no clear information about the shows.
Even though bookings opened for shows starting at 11:30 PM, ticket prices were at regular rates, and there was no clarity on when the first shows would start in Hyderabad.
Additionally, some popular single-screen theaters started canceling shows due to the huge crowd both inside and outside the theaters.
Hyderabad is definitely the most important market for Telugu cinema.
Because of poor planning, the makers messed up the premiere shows and really disappointed the fans. This will likely hurt the film's first day earnings. The government should have released the order much earlier to avoid such issues.
Directed by Maruthi, the horror movie features Sanjay Dutt, Zarina Wahab, Malavika Mohanan, Nidhhi Agerwal, and Riddhi Kumar as the female leads.
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