When it comes to creating excitement for a movie, no Indian director comes close to SS Rajamouli. He has changed the way films are promoted, thanks to his work on Baahubali and RRR. His smart marketing plans and bold methods to spread the word about his movies have caught the attention of people all over the world. He is using similar tactics for his next movie too.
Last November, Rajamouli made a big impression by holding a high-energy event to announce his upcoming film Varanasi.
Now, he has surprised everyone again with a unique and surprising move. Without giving any clues beforehand, he started promoting the film with just one large poster in Varanasi. The poster shows the message “In Theatres April 7, 2027”, which is a quiet but clear way to share the release date. By choosing the holy city of Varanasi for this announcement, Rajamouli has created a lot of excitement around the film across the globe.
As soon as the poster images appeared online, people started talking and sharing about it on social media.
The news spread quickly from one end of the country to the other. Even international media is excited about this update, as the film is planned for a big release overseas, thanks to Rajamouli’s fame from Baahubali and RRR.
Even though there's no official announcement yet, this unexpected way of revealing the release date has made a big impact.
It has become a hot topic on social media and shows why Rajamouli is so good at building excitement for his movies.
More interestingly, the team shared the release date poster through the official channels of domestic and Hollywood media outlets, which surprised many.
Usually, major announcements are made by the team once they have built up a lot of anticipation. But Rajamouli has a different strategy, which seems to have made people even more curious and excited.
Before this, many thought the film might be released towards the end of March.
However, Rajamouli is aiming for the Ugadhi festival, which is the Telugu New Year. This is a perfect time to release an action-packed, time-traveling fantasy film based on Indian mythology.
In November, the team released first look posters for all the main characters, which led to a thrilling title teaser that made a lot of noise with its exciting content.
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