The release was postponed to March 18th when the song Toxic was pulled out at the last minute. However, since Ustaad Bhagat Singh is also part of the film, the release date was delayed indefinitely.
In addition to not having a clear release date, the makers are also facing difficulties in creating enough excitement for the movie.
The team had hoped that the reunion of the Court Couple would generate curiosity and buzz among the audience and the trade.
But so far, things are not going as expected.
Meanwhile, the main pair has been actively participating in stage promotions and performing dances together to promote the film.
Their chemistry off-screen has created some online buzz, but it hasn't translated into strong hype for the movie.
In fact, some netizens have even criticized them, saying they are going too far with their promotions by being too close during events.
However, it's clear that the duo wants to create attention and give the film the buzz it currently lacks.
The delay in promotions due to the uncertain release date is another big problem.
Unlike Court, which had the chart-topping song Premalo that created a lot of buzz, Band Melam doesn't have such a song. So, the makers will need to deliver a fantastic trailer to build interest in the movie as it approaches the recently announced release date on March 26.
This film is very important for Producer Kona Venkat, who is looking for a proper success both as a writer and as a producer.
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