What was earlier mainly used as a way to promote smaller films has now become a standard for big star-driven projects, especially after the success of Pushpa 2. Many big films now plan late-night premiere shows with expensive ticket prices.
However, people in the industry think these shows can sometimes do more harm than good.
When discussions begin early in the night, even a little mixed reaction can quickly turn into a strong negative reaction online and among fans.
In this situation, the film "Ustaad Bhagat Singh" starring Pawan Kalyan is said to be using a different approach.
Instead of late-night premieres, the team is planning early morning "benefit" shows in the traditional style. In Andhra Pradesh, the film is expected to start showings between 4 am and 5 am on the day of its release, with ticket prices around Rs 500.
This change is not only about controlling early talk.
The film currently has a moderate level of buzz, and there's also a practical reason for the timing. The premiere shows for Dhurandhar 2 are expected to start around 5 pm the day before.
If "Ustaad Bhagat Singh" had followed its earlier plan of 10 pm premieres, theatres would have faced scheduling issues, and moviegoers would have felt tired after long hours of sitting.
Because of this, the team has decided to go with early morning shows.
If this plan works, it might become a safer option for big films.
With morning shows starting soon on the release day, even mixed reviews might not hurt the film too much.
If this strategy works, other films might think about skipping night premieres and going back to early morning "benefit" shows.
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