Drishyam 3 Needs More Than Malayalam Hype

Despite securing an impressive ₹10 crore in global advance bookings a week before its release, Drishyam 3 still requires stronger promotional efforts in Telugu and other dubbed markets.

The Mohanlal-starrer has already sparked massive excitement among Malayalam audiences, highlighting the strength of the franchise and the trust viewers have in director Jeethu Joseph's storytelling.

However, the buzz beyond Kerala hasn't reached the level expected for a pan-Indian thriller release.

 The Drishyam brand is already highly popular across India due to the successful remakes of the previous films in multiple languages, especially Telugu and Hindi.

Yet, social media discussions, promotional events, and regional marketing campaigns for Drishyam 3 are currently more focused within the Malayalam market.

With just a week left until the release, the team still has ample time to push aggressive promotions in Telugu states and northern markets to widen its reach.

Special interviews with Mohanlal, regional press meets, trailer promotions, and dubbed-language content could help boost visibility among non-Malayalam audiences.

Since suspense thrillers rely heavily on audience curiosity and word-of-mouth, creating stronger pre-release excitement in Telugu and other languages could help the film open bigger nationwide.

The ₹10 crore pre-sales figure is definitely a strong start, but broader pan-India hype is still missing at the moment.