Mega Power Star Ram Charan is making a comeback with the rural action drama Peddi, directed by Buchi Babu Sana and produced by Venkata Satish Kilaru on a big scale under Vriddhi Cinemas.
The film has already generated a lot of excitement with its hit songs and eye-catching scenes. Before its release, Production Designer Avinash Kolla shared some interesting insights.
Avinash Kolla said he was really impressed when he first heard the story.
“No story has excited me as much as Peddi in the last 10 years. After Buchi Babu finished telling it, I couldn’t talk or react for almost 20 minutes. It touched me so deeply. The story has a lot of emotional depth. At that moment, I knew we had to pay close attention to every part of the production design.”
He explained that the story is set in the 70s and 80s.
“I’ve worked on several period films before, so that helped. Peddi is set in the Vizianagaram region. We recreated its streets, the clock tower, and the surrounding areas.
We also paid special attention to the wrestling and cricket scenes.
We created a wrestling setup that’s unlike anything Indian audiences have seen before. For that, we shot in an underground structure — the shot where Charan appears in the pit was filmed there.”
The production designer added that Ram Charan liked every set created for the film.
“Charan appreciated each set — from the train setup to the special song set, the wrestling pit, and everything else. Many people who visited him during the shoot were surprised by how realistic and natural the sets looked.”
Peddi is set for a Pan-India release on June 4th, and the team is preparing to ramp up promotional activities.
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