One big reason for this seems to be the repeated delays.
Every time the release was pushed back, it took away some of the excitement, and the film slowly lost the buzz it once had among moviegoers.
At the same time, Vijay's move into politics might be affecting things too.
Since he became Chief Minister, he's been in the news almost every day with his work in government, public meetings, and political events.
Because of this, the focus has shifted from Vijay as an actor to Vijay as a politician.
While this has helped his political career, it might have also reduced the hype around Jana Nayagan.
Despite this, the movie still has a lot going for it.
It's Vijay's last film before he leaves acting, and that alone could draw in a lot of audiences.
But right now, the team can't just sit back.
With only four days to go, they need to ramp up their promotions quickly to bring back the lost momentum.
A strong second trailer or a powerful promotional video could make all the difference.
If the makers can create one last burst of excitement before the film comes out, Jana Nayagan could still open the way everyone hoped for, especially since it's Vijay's farewell movie.
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