Ravi Teja's film Irumudi is still doing really well at the box office and hasn't shown any signs of slowing down.It has already made over 200 crores worldwide and is still drawing crowds to theaters in its second week.
People in the movie business think Irumudi has a great chance to keep running for a while because of the upcoming holidays.
This weekend is helping because Krishna Janmashtami falls on Friday, giving families and moviegoers more time to go see the film.
Another reason Irumudi is doing well is that there are no major Telugu films coming out this week.
Some smaller movies like Rambha Oorvasi Menaka, Romachakam, I'm Game, and a few others are releasing, but they aren't expected to compete with Irumudi.
The good news keeps going.
The next weekend also looks promising with a holiday on Saturday, Sunday, and Monday, which could bring more people to theaters.
Even if the number of people watching drops, the film is still drawing audiences because of the good reviews and people who keep coming back.
With The Paradise set to come out on September 24, many in the industry think Irumudi could keep running successfully until then.
If that happens, it will add even more to its impressive box-office success.Let's see what happens.
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