The horror romantic comedy 'The Raja Saab' is the next big movie that will be released across the country, thanks to Prabhas' huge popularity in both South India and North India.
The film is directed by Maruthi and will be shown on January 9th, right before the popular Sankranti festival.
The film was made on a big budget, and the makers sold it for a lot of money in many languages, including Hindi.
Now, the movie needs a great performance at the theaters to make back its money and ensure the investors are safe. For this to happen, the film needs to benefit from Prabhas' huge fan base and the excitement he generates among Hindi-speaking people. How the film performs in Hindi markets will decide its overall success at the box office.
So far, 'The Raja Saab' has created a big buzz in Tollywood before its release.
This is because of the exciting audio event and the second trailer, which left everyone impressed. Not many expected Maruthi to make such amazing and emotional visuals with a mix of drama and humor.
But there is one problem now.
The makers have not started promoting the film in North India yet. This is strange and a bit surprising because Prabhas has a huge fan following in the North, more than any other South actor. Also, the film needs to do well in Hindi circuits to be a box office hit.
Horror comedies are a popular genre in Bollywood.
When these films are well made and have strong characters, they usually do well with the audience in the North. Recent examples include 'Stree 2' and 'Bhool Bhulaiyaa 3', which had a lot of people watching them.
Since 'The Raja Saab' is in the same category, and it has Prabhas in the lead along with big Bollywood stars like Sanjay Dutt and Zarina Wahab, all it needs is a strong marketing push to give the film a good start.
Unfortunately, so far the makers have not done much for Hindi promotion, which is quite surprising.
With less than two weeks before the release, the team needs to increase promotions in all languages, especially in Hindi.
They should focus more on the North to build up excitement before the film comes out.
The performance of the film in Hindi markets will be watched closely by movie experts because the box office numbers are important.
Though it's late, there is still time for the team to start some campaigns in major North cities in the coming days, especially bringing in Sanjay Dutt to help promote the film.
As the recent Bollywood blockbuster 'Dhurandhar' continues to draw crowds, 'The Raja Saab' needs strong promotions to shift the audience's focus towards it.
This will create enough buzz and lead to a great opening.