Akhanda 2 received a mix of opinions and also faced some online criticism, mostly about the director's style. Even so, Boyapati didn't stop working. He kept being active in the public eye, which helped keep the film talked about on social media and kept people interested. Despite the mixed reactions, Balakrishna's popularity was clearly shown in the movie's earnings.
Even though he is an experienced filmmaker, Boyapati Sreenu stayed very involved even after the film came out.
For almost twenty days, he kept promoting the movie without taking a break.
Interestingly, the film performed better than many expected last Sunday.
While some criticized the director for going too far in a few scenes, many viewers still connected with the movie. People who like big crowd-pleasing movies and those who relate to the film's main message kept supporting it.
The film also had an advantage because there wasn't much competition.
In the recent weeks, no major film has had strong reviews, not even big Hollywood movies like Avatar Fire and Ash.
At a time when many directors step back from a project after getting mixed feedback, Boyapati made a point to stay visible and confident.
His ongoing promotions have definitely helped keep the movie's audience coming, even as it moves into its third week.