As a subsidiary of Haarika and Haasini Creations, which primarily funds large-budget films featuring Trivikram Srinivas, Sithara Entertainments has been producing a mix of medium and big-budget films with greater frequency since 2016, unlike its parent company.
The production house has enjoyed a string of commercial successes with blockbusters such as Jersey, Bheeshma, DJ Tillu, Sir, Mad, Lucky Bhaskar, and Daaku Maharaj.
A steady stream of films is in the works, and the banner is expected to continue its successful run in the coming years.
In addition to Telugu stars, the banner is also making significant moves in Tamil cinema.
It is currently working on a much-anticipated bilingual project with Tamil superstar Suriya and Telugu director Venky Atluri. Recent reports suggest that the banner has finalized a film with another prominent Kollywood actor, Simbhu. This film will introduce a debutant director, and an official announcement is expected soon.
Furthermore, the production house has already announced its collaboration with Kannada actor Rishab Shetty, indicating Naga Vamsi's plans to expand the brand's reach beyond Tollywood.
In Telugu cinema, the banner has projects like Akhil's 'Lenin' and Ravi Teja's 'Mass Jathara' in the pipeline.'
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